Latest releases
NEW DROPS
Three focused releases: two tees and one multi-color hat.
G3 HAT DROP
The G3 Hat arrives in three colors.
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G3 Essential Tee
30 single, 4.3 oz., 100% combed ring-spun cotton, soft-washed. Side-seamed, ultra soft hand feel, tear-away label.
G3 Daily Tee
30 single, 4.3 oz., 100% combed ring-spun cotton, soft-washed. Side-seamed, ultra soft hand feel, tear-away label.
The process
HOW DROPS WORK
01
Sign up
Drop your email above. You'll get a heads-up 24 hours before anything goes live — before it's announced anywhere else.
02
Drop day
At noon on drop day, the link goes live. Early access subscribers get 30 minutes before the public.
03
No restocks
Once it's gone, it's gone. We don't restock drops. Every piece is a one-run release.
The archive
PAST DROPS
G3 Essential Tee
30 single, 4.3 oz., 100% combed ring-spun cotton, soft-washed. Side-seamed, ultra soft hand feel, tear-away label.
G3 Daily Tee
30 single, 4.3 oz., 100% combed ring-spun cotton, soft-washed. Side-seamed, ultra soft hand feel, tear-away label.
G3 Hat
The G3 Hat in three color options.