Latest releases

NEW DROPS

Three focused releases: two tees and one multi-color hat.

Next drop in

G3 HAT DROP

The G3 Hat arrives in three colors.

Drop is live now
Early access

Notify me

Get 30 minutes early access before every drop goes public.

No spam. Unsubscribe any time.

Live now
G3 Essential Tee
LIVE NOW
July 2026

G3 Essential Tee

30 single, 4.3 oz., 100% combed ring-spun cotton, soft-washed. Side-seamed, ultra soft hand feel, tear-away label.

$34.99Shop now

The process

HOW DROPS WORK

01

Sign up

Drop your email above. You'll get a heads-up 24 hours before anything goes live — before it's announced anywhere else.

02

Drop day

At noon on drop day, the link goes live. Early access subscribers get 30 minutes before the public.

03

No restocks

Once it's gone, it's gone. We don't restock drops. Every piece is a one-run release.

The archive

PAST DROPS

G3 Daily Tee
SOLD OUT
June 2026

G3 Daily Tee

30 single, 4.3 oz., 100% combed ring-spun cotton, soft-washed. Side-seamed, ultra soft hand feel, tear-away label.

$34.99Sold out
G3 Hat
SOLD OUT
May 2026

G3 Hat

The G3 Hat in three color options.

$34.99Sold out